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Mobile Conversion Tracking
The Fresh Platform comes equipped with Mobile Conversion Tracking, crucial to tracking your Return on Investment (ROI) on your mobile initiatives. Fresh Mobile Conversion tracking is built into the Platform to automatically track different events such as transactions, a form submission or even a success page.
Measure ROI Using Conversion Tracking
By having a view into the total amount of impressions, conversions and value each campaign generated, you can easily tie that back to a mobile ad spend to easily assess your ROI - helping make key decisions for future ad inventory and offers.
Track all types of conversions:
- Purchase/Sale
- Signup
- Lead
- Visit Key Page
Easy to Setup
A simple two-step form guides you through the add process. Specify source, medium, type, and value and initial destination to generate a uniquely trackable URL to use in your mobile advertisements.
Simple Overview
At a glance get an idea of your best performing mobile-to-mobile campaigns and which are converting best. View and sort impressions, conversions, conversion rates and values by date.
Detailed Conversions Stats
Drill into each mobile campaign to find an in-depth look at the performance over time, including information such as device, keyword, referrer and more.
