TECHNOLOGY
What's under the hood?
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What's under the hood?
The Fresh Mobile Platform is comprised of a series of integrated, related functionality, all working together to provide Fresh Clients and their end-users an optimal mobile oriented experience. Broken into functionality points, the following description gives an overview of the core technologies that power the Fresh Mobile Platform.
Device Detection
An optimal mobile experience begins with a robust device database. Read how we take advantage of all available resources to maintain details on thousands of devices.
Image Rendering
In order to deliver static and animated images in downloadable and browsable formats, we have developed a proprietary, dynamic algorithm to identify and transcode the best available content, specifically for the requesting mobile device.
Media Processing Server (MPS)
Offering optimized downloadable video and audio for mobile devices has become a sound go-to-market strategy for companies expanding into delivering content on the mobile Internet. However, manually producing static content that works on most mobile...
Platform Architecture
The Fresh Mobile Platform was built knowing that clients are going to have, or even require, special relationships for many different reasons. It is with this knowledge that we architected the Fresh Platform to be able to handle the integration with the best possible Mobile Aggregator(s) for the best possible Mobile Solution.
API / Web Services
As a value-added benefit, we have created a client accessible API interface giving our clients access to the content, data and tools managed by the Fresh Platform. The Fresh APIs allow you to access the content you work with on the Fresh Platform and take it anywhere you want to.
Hosted Infrastructure
The Fresh Platform is built-on rock solid hardware engineered to work efficiently and effectively given the diverse loads and constraints it undergoes as a management, conversion, delivery, marketing, and reporting solution geared toward the mobile industry.
Mobile Content Delivery
From device detection, to carrier rules, the Fresh Platform has been adapted to deliver content to a wide array of devices and handsets all across the world.
