Fresh Introduces Mobile Conversion Tracking

Posted February 5, 2010 by Scott Teger

The Fresh Team has extended the feature set of the Fresh Platform with mobile conversion tracking - available to all Fresh clients.

A LITTLE MORE ABOUT MOBILE CONVERSION TRACKING AND WHY THERE IS A NEED FOR IT:
Conversion tracking lies at the heart of any ROI driven campaign. Any successful marketer/advertiser can answer at least the following questions for each campaign;
+ Where is my traffic coming from?
+ What did they do when they got here?
+ How many of them did what I wanted them to do?

WHY THE DIFFERENCE BETWEEN WEB AND MOBILE CONVERSION TRACKING?
There are many distinctions, good (or bad), that make up the difference in tracking something on Mobile versus the "traditional" web. In our experience, we've seen very few suitable 3rd party products. Here are some of the points that Fresh mobile conversion tracking takes into account.
+ Device features such as javascript, cookies, stylesheet support (or lack there of)
+ Advanced ability to identify a user (or what to do when that information is not available)
+ Location support (or alternative work arounds)
+ User experience optimization (or how to make a user be comfortable)
+ SMS Tracking (an important part of the mobile equation and for users without data plans... an only option)

Check out some screenshots in the Fresh Tour: http://freshplatform.com/tour/conversiontracking

FEATURES:
1. URL Builder; combine Conversion Type, Source, Medium, and Value into an actionable unique URL
2. Campaign Reporting Overview; track impressions, conversions, conversion rates and total value by date
3. Campaign Detail; track devices, keywords, referrers, carriers and countries for each campaign by date
4. Exportable Reports;
5. Baseline Analytics on total traffic;
6. Advanced Features for existing Fresh Platform clients; integrated conversion pages

Interested in tracking your next mobile campaign? Contact us to learn more and setup an account!